While working at Eggbeater Creative I re-designed the winexpert website. The site features a find your perfect wine search field, which directs users to retailers closest to their location. Winexpert is widely regarded as the leader in the personal winemaking industry, beginning as Brew King in the early 1980s. I also designed these dessert labels as well as the sell sheets. The simple shape effectively conveys the fruit in an abstract way. I also developed the winexpert website and e-newsletter to promote the website. The e-newsletter targeted retailers and informed them about pricing, co-op funding, features, a special offer, and how to sign up. I also designed the webkits which were created for authorized Winexpert retailers. The site allows for retailers content to automatically feed into page, product listings, latest news, and more.
User Interface Design
User Experience Design