Gray Jay is a carpentry company that hires experienced carpenters to create lasting outdoor decks, fences and more using only the finest materials. Luke Newsom of Gray Jay approached me to build him a brand that was aesthetically pleasing to both men and women but had more of a feminine flare, as most of his clients are female. The emerald green chosen for the brand connotes gender neutrality as well natural greenery from life outdoors. For the website, it was important to use thoughtful photography, showcasing the beautiful craftsmanship of Gray Jay without appearing too masculine or dry like a lot of carpentry websites tend to do. Overall, the brand has a serene subtleness to it that is meant to represent the exquisite backyard oasis that Gray Jay products create.

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